You know that ads play an important role in driving people to your website if you run a small business and sell stuff on the internet. But what if they aren’t interested in buying while visiting the store for the first time? Or are they distracted before a purchase is made?
It shows that 97% of those who first visit your site leave without purchasing anything and are then lost forever. It would help if you got visitors back unless you could. And, that’s where Retargeting comes into the picture.
Retargeting is also called remarketing, which will help you retain your brand in the context of heavy traffic after they leave your site. In simple words, Retargeting is a form of online marketing. Just 2% of the web traffic is converted for most websites on the first visit. Retargeting is a mechanism that helps businesses to get 98% of users who don’t automatically convert. And, that’s why 88% of digital marketers employ retargeting tactics to deliver results to their clients.
What Are Retargeting Campaigns?
Retargeting campaigns remind visitors of your website of their goods and services as they leave your website without purchasing. It helps you to replenish them and display related visual or text ads to visitors while visiting other websites. You can perform Retargeting campaigns with Google Ads, Facebook retargeting, LinkedIn Ads, and other ad platforms. Serious marketers use retargeting today as a useful tool that increases customer loyalty and sales.
Read more, https://dazeinfo.com/2021/01/25/online-marketing-retargeting-campaigns/